Pick a well known music video director. For your third piece of secondary research you will write an analysis of a music video of theirs but in addition you will discuss their general style. You need to have watched 3-4 videos by the same director. What similarities do they all share?Are there any inter-textual references? Make sure you have read the essay on Hype Williams and annotated it before you tackle this.
Established Directors
Spike Jonze
Mark Romanek
Chris Cunningham
Michel Gondry
Hype Williams
Upcoming directors
Timothy Saccenti – http://timothysaccenti.com/category/motion/
Romain Gavaras (controversial) http://vimeo.com/user3148077
Keith Schofield http://www.keithschofield.com/
The General Assembly http://vimeo.com/tga
http://www.guardian.co.uk/music/2010/sep/25/new-music-video-directors
This essay needs to be between one and a half sides to two sides in length.
As before you will be examining any representation issues using correct Film language terminology, as well as Goodwin’s 6 point analysis. You will also add in any relevant comments on Auteur theory.
‘Auteur Theory’
In film criticism, the 1950s-era auteur theory holds that a director’s films reflect that director’s personal creative vision, as if he were the primary “auteur” (the French word for “author”). In spite of—and sometimes even because of—the films in question being made as part of an industrial process, the author’s creative voice is distinctive enough to shine through all kinds of studio interference. In some cases, film producers are considered to have a similar “auteur” role for films that they have produced.
Auteur theory has had a major impact on film criticism ever since it was advocated by film director and film critic François Truffaut in 1954. “Auteurism” is the method of analyzing films based on this theory or, alternately, the characteristics of a director’s work that makes him or her an auteur. Both the auteur theory and the auteurism method of film analysis are frequently associated with the French New Wave and the film critics who wrote for the influential French film review periodical ‘Cahiers du Cinéma’.
A2 Media Studies 
